TOURISM MANAGEMENT AND MARKETING

The course aims at providing some basic knowledge about the tourism industry, defining its players and their relationships. The main goal of the course is to provide analytical and management tools useful to understand competitive dynamics and to define marketing strategies.

At the end of the course students are expected to have acquired the knowledge necessary to understand the specificities of the tourism industry, the main actors and the relationship systems that come into being in the production and consumption processes. Students will also acquire the ability to autonomously apply the concepts and theoretical models proposed during the course to analyze and understand the dynamics of the competitive environment and marketing choices.

For any prerequisites, students must refer to their study plan

Programme:
1. Tourism demand
2. Tourism product
3. Service Managemet
4. Market segmentation
5. Positioning and pricing
6. Distribution
7. Accomodation
8. Arlines industry
9 Tour operators

Rispoli M., Tamma M. (1996) Le imprese alberghiere nell'industria dei viaggi e del turismo. Ed. Cedam, Padova [capp. 1,2, (pp. 3-57)]

Tamma M. [2003], La produzione dei servizi. In: G. Volpato (a cura di) "La gestione d'impresa" - Volume primo. Ed. Cedam, Padova

Della Corte, V. (2009) Inprese e sistemi turistici: Il management. Egea, Milano [capp. 3 (pp.54-81); 4 (pp. 95-126); 5 (pp. 134-172, esclusi i paragrafi 5.5.3, 5.6.2 e 5.6.3)]

Other reference materials will also be made available during lessons. See in the website: moodle -> "Gestione e Marketing delle Aziende Turistiche 2019-20".

The exam is written, an additional oral examination may occur depending on the grade of the written exam.
Written exam will be organized in open questions

Lectures and suggestions for further readings

Italian

written and oral