Master's Degree Programme in
Innovation and Marketing

Innovation and Marketing [EM17-23-23]
Enrolled in a.y. 2023/2024

Type of educational activity: Core educational activities [B]
ECTS partial Code Reference sector Year COURSE ECTS course

42

EM1700 SECS‑P/07 1 BUSINESS PLANNING AND STRATEGIC PERFORMANCE EVALUATION 6
EM1702 SECS‑P/08 1 CONSUMER BEHAVIOUR AND BRAND MANAGEMENT 12
EM1701 SECS‑P/08 1 DESIGN THINKING AND INNOVATION MANAGEMENT 12
EM1705 SECS‑P/08 2 INTEGRATED MARKETING COMMUNICATION - PHYSICAL AND DIGITAL TOUCHPOINTS 12
ECTS partial Code Reference sector Year COURSE ECTS course

12

EM7030 SECS‑P/12 1 HISTORY OF INNOVATION 6
EM1310 SECS‑P/06 1 MARKET DYNAMICS AND INDUSTRY EVOLUTION 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

EM1703 SECS‑S/03 2 DATA ANALYSIS AND DATA VISUALIZATION 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

EM1317 IUS/07 1 NEW TECHNOLOGIES AND LABOUR RIGHTS 6
Type of educational activity: Interdisciplinary [C]
ECTS partial Code Reference sector Year COURSE ECTS course

12

EM1316 SECS‑P/08 1 CHANGE MANAGEMENT FOR SUSTAINABILITY 6
EM1315 SECS‑P/08 1 RESEARCH METHODS 6

6

EM4053 SECS‑P/07 1 BUSINESS MODEL INNOVATION 6
EM1704 INF/01 1 DATA SCIENCE AND BUSINESS INTELLIGENCE 6
EM1306 AGR/01 2 FOOD BUSINESS MANAGEMENT AND MARKETING 6
EM6063 SECS‑P/07 2 GLOBAL SOURCING AND DIGITAL HUMAN CLOUD 6
EM7034 SECS‑P/10 2 INDIVIDUAL AND GROUP BEHAVIOURS FOR INNOVATION 6
EM7027 M‑FIL/05 1 PRAGMATICS AND PHILOSOPHY OF LANGUAGE 6
Type of educational activity: Decided by individual student [D]

The ECTS credits chosen by the student can be identified as follow: among the courses of the clusters within not previously chosen and/or between the courses of the economic area of the University. More details are indicated in the frequency plan.

Type of educational activity: Final examination or foreign language knowledge [E]
ECTS partial Code Reference sector Year COURSE ECTS course

15

EM0026 PROFIN_S 2 THESIS 15
Type of educational activity: Other [F]

9 ECTS credits of the other activities can be fulfilled by choosing between two options: 1) EM0109 Internship - 9 credits or 2) EM0106 Internship - 6 credits + EMM000 microcredentials – 3 credits

ECTS partial Code Reference sector Year COURSE ECTS course

9

EM0106 NN 2 INTERNSHIP 6
EM0109 NN 2 INTERNSHIP 9

i 9 CFU previsti tra "tipo di attività formativa: ALTRO (F) " potranno essere assolti scegliendo tra due possibilità: 1) EM0109 tirocinio da 9CFU oppure 2) EM0106 tirocinio da 6CFU + EMM000 microcredenziali 3CFU

ECTS partial Code Reference sector Year COURSE ECTS course

3

EMM000 NN 2 MICROCREDENTIAL 3