Master in Tourism Innovation

The maters’ programme  in Tourism Innovation - Events, Hospitality, and Experience management is the new proposal of a school that has a 30 year long experience in managerial and higher education for the Travel&Tourism Industry, and long term relations with all the most important companies and DMOs in the business.


The programme provides the unique experience of studying tourism in Venice, one of the main destinations in the world, and to immerse in the lab for tourism this city is. Students will see with their own eyes tourism not as a “side” activity but as one of the most important ones, and they will experience first hand how it is running a business in such a competitive environment.  They will also have the chance to appreciate what are the impacts of tourism and the solution to mitigate the less positive ones.


The Master’s programme is a personal growth journey focussed on innovation for the travel and tourism sector. It helps the participants to develop the technical and soft skills they need to create their own business or grab career opportunities in the most important international companies –international hotel chains , events management specialists, OTAs, tour operators, digital providers, etc.

The programme is designed around experiential learning and immersive experiences, and to foster teamwork and networking.


The AI based and digital tools essential to the sector running and development are integrated transversally to each of  the courses.


The Master is an online part time programme with an intensive full time month on site in Venice and other important destinations. The programme main language is English.

The students have many chances to immerse themselves in the industry reality thanks to  a study trip,  access to the premises and  hotels for  lectures or practical activities, many hands on labs, and attendance to  trade exhibitions and conferences.


Contacts
Master in Tourism Economics and Management
mtourism@unive.it
Tel: +39 041 234 6620, +39 334 105 0056
Fax: +39 041 234 6646

Keys to the Master's success 

  • Fostering individual talents and developing professional skills
  • 360°professional training: management, organisation, co-ordination, territorial planning and development
  • Links to the world of work, with sector experts in the classroom and external internships
  • A global perspective thanks to the visiting international and national professors, international internships and the development of technical and professional English language skills
  • Enhancing the value of cultural and environmental resources
  • Staying abreast with the latest advances in technology 

Career opportunities

  • Hospitality Industry
  • Tour Operators and Travel Agencies
  • OTA (online travel agencies)
  • Events Industry / Convention Bureau
  • Cultural Heritage and Creative Industries
  • Public Sector (Tourism boards, Destination Management Organisations, Local Autorithies, etc.)
  • Airlines and Airports
  • Transportation and Mobility Industry
  • Business Consultancy
  • Services for Tourism Enterprises
  • Cruise Companies

Last update: 12/02/2025