DIGITAL PUBLIC MANAGEMENT AND SOCIAL INNOVATION

The course contributes to the educational objectives of the Bachelor’s Degree Programme in Digital Management which aims at providing students with updated knowledge on the implications of digital technologies on organizational processes and strategies.
Specifically, the course is designed to provide the key elements in terms of concepts and tools for public management and social innovation, with a particular emphasis on current digital technological innovations.

1. KNOWLEDGE AND UNDERSTANDING
- To know the pillars of digital innovation in public organizations.
- To understand the “social innovation” perspective.
- To know the evolution of citizens’ expectations and behaviours.

2. APPLYING KNOWLEDGE AND UNDERSTANDING
- To apply digital public management concepts to governmental and public bodies.
- To adopt a strategic perspective in selecting and implementing digital technologies in public contexts.

3. MAKING JUDGEMENTS
- To be able to assess public strategies, to understand weaknesses and to disseminate points of strength.
- To be able to identify marketing opportunities for tech companies in public management.

There is no specific requirement.

Contents
1. Digital innovation and public management: from “e-government” to “citizen driven administration” and “social innovation”;
2. The driver of digital innovation for public entities: “citizen 2.0”;
3. The evolution of information systems in public organizations: local and central governments;
4. Focus: accounting information systems;
5. Focus: geographic information systems;
6. Public web strategy: citizens web empowerment;
7. The connected city “concept”: technologies and best practices;
8. The driver of digital innovation in healthcare organizations: “patient 2.0”;
9. The evolution of information systems in healthcare organizations;
10. Focus: patient relationship management digital solutions;
11. Digital innovation in healthcare: tools and trends;
12. Digital technologies for nonprofit organizations (fundraising, engagement…);
13. Focus: digital innovation for aging societies;
14. Focus: digital innovation for environmental strategies;
15. Focus: digital innovation for tourism promotion.

Provided slides and reading material.

ATTENDING STUDENTS will be evaluated on: a final written exam weighted 60% of the final grade (made of a limited number of open questions) and a team work weighted 40% of the final grade.
NON ATTENDING STUDENTS will be evaluated on: a final written exam weighted 100% of the final grade (made of both multiple-choice and open questions).

In class lectures, guest speakers, case discussion and group project (optional).

Inglese

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