Agenda

26 Apr 2017 15:45

Aziende in aula: Resist the Usual: The Advertising Agency Young & Rubicam

aula 2B, campus San Giobbe

Resist the Usual: The Advertising Agency Young & Rubicam

Descrizione testimonianza:

Ruth Arban will share her insights on Horizontality, the leading edge of process and structure within Young & Rubicam,  one of the world's largest consumer advertising agencies and part of the WPP Group. Additionally, she will touch on the evolution of brand communications within a social-political environment. As Global Client Director at Young & Rubicam – Milan, Ruth oversees marketing communications for her Client spanning over more than 30 countries. At the center of Ruth’s work is International Lavazza, a highly-established Italian brand of more than 110 years’ commitment to being the world’s leading producer of Italian coffee. Before Y&R, Ruth worked for leading advertising agencies, including Leagas Delaney, DDB and Leo Burnett.

Storia dell'azienda:
Young & Rubicam (Y&R) è una tra le più importanti agenzie pubblicitarie del mondo. È stata fondata nel 1923, a Philadelphia, da John Orr Young e Raymond Rubicam. Ha 186 uffici in 90 paesi al mondo, impiegando 6500 persone. Dall'anno 2000 fa parte della multinazionale WPP Group plc. Tra i clienti di Y&R Italia figurano Barilla, Coop, Land Rover, Lavazza, Poste Italiane, Rio Mare, Vodafone.

Testimone:
Ruth Arban, Client Director at Young & Rubicam Milan

testimonianza inserita nel corso di "Branding & Communication II"

Lingua

L'evento si terrà in italiano

Organizzatore

Dip. Management

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