Agenda

29 Nov 2017 15:00

See. Shot. Share? Research on the Impact of Digital Technologies on Heritage and Tourists

aula Volpato, Dipartimento di Management

See. Shot. Share? Research on the Impact of Digital Technologies on Heritage and Tourists
Seminar held by Andrea Hausmann, Dipartimento di Arts Management, Ludwigsburg University of Education (LUE), Germania

The prevalence of information and communication technologies (ICTs) has major marketing impacts on both the demand and the supply side in cultural and heritage tourism. However, while there is quite substantial research on how ICTs affect visitors and their experiences, little can be found in the literature on the supply side. The purpose of our study is to fill this gap. To do so, we executed in-depth interviews with 20 experts from cultural and heritage tourism in Germany. Through the interviews we gained evidence from the supply side on five discourses, which evolve around the issues of the shift in visitor typologies and demand, marketing benefits of digital technologies, preconditions and barriers of implementation and currently relevant technologies. All in all, the results clearly increase our understanding on what experts think on the implementation and use of ICTs in cultural and heritage tourism. Recommendations for practice with regard to, for example, cooperation and professionalization and for further research conclude our analysis.

Lingua

L'evento si terrà in italiano

Organizzatore

Maclab, Dipartimento di Management

Allegati

locandina seminario 569 KB

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